Our Challenge
The Women of Color Retail Alliance is a new organization with one staff member. The CEO identified the need for a comprehensive communications strategy to broaden awareness of its programming and connect with key stakeholders in the retail space.
Our Solution
We built the foundation for WOCRA’s communications strategy over three months through a structured, phased approach. We conducted two discovery workshops in Phase I to uncover WOCRA’s mission, purpose, and goals.
This was followed by Phase II, where we developed two storylines to position WOCRA within the retail industry and created a high-level roadmap for strategic communications.
In Phase III, we leveraged our network to connect WOCRA with influential leaders and press to enhance their visibility. Finally, in Phase IV, we provided ongoing advisory services for three months, offering four hours of communications support each month.
Our Impact
By the end of the engagement, WOCRA solidified its communications strategy, including content and detailed plans for message development, content strategy, board engagement, and strategic partnerships.